SaaS Revenue Model

Model your SaaS revenue with multiple tiers, churn, growth and expansion revenue.

Pricing Tiers

Monthly Price ($)

Starting Customers

Addons / Feature Packs

Define addons tenants can buy. Set adoption rate (% who buy). Leave price at 0 to get a suggested price.

Growth & Churn Rates

Monthly Churn Rate

% of customers who cancel each month

New Customers per Month

How many new customers you expect each month

Monthly Expansion Rate

% revenue increase from existing customers (upsells)

Projection Period (months)

Monthly Expenses

Enter base cost + per-tenant marginal cost. Per-tenant = $0 for fixed costs.

Infrastructure

Hosting, cloud, CDN, databases

Base

/ tenant

Team (allocated)

Salaries & benefits allocated to this product

Base

/ tenant

Tools & Licenses

Base

/ tenant

Customer Support

Base

/ tenant

Other

Base

/ tenant

Target Profit Margin

What margin % you want above your costs

Starting MRR

Final MRR

ARR

Net Revenue Retention

69.4%

MRR Projection

Key Metrics

Starting Customers1

Final Customers32

Total Churned5

Total New36

Net Revenue Retention69.4%

Monthly Projection

Month	MRR	Customers	New	Churned
0	$0	1	-	-
1	$0	4	+3	-
2	$0	7	+3	-
3	$0	10	+3	-
4	$0	13	+3	-
5	$0	16	+3	-
6	$0	19	+3	-
7	$0	22	+3	-
8	$0	24	+3	-1
9	$0	26	+3	-1
10	$0	28	+3	-1
11	$0	30	+3	-1
12	$0	32	+3	-1

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